Skills

Languages & Multicultural Background

Fluent in Italian and English. Native Spanish speaker
Multicultural perspective developed through 12 years in New York City and extensive global travel
Experienced communicator across European, US, and Latin American markets, skilled in executive-level presentations and cross-functional alignment
Italian & USA dual citizenship

Proven record in setting and executing multi-year commercial and digital strategies for revenue and profit growth in luxury and premium sectors
Hands-on P&L management, annual/monthly financial planning, ROI analysis, and collaboration with finance leadership for forecasting and investment optimization
Deep experience driving omnichannel growth and integrating global brand vision with localized execution

Over 5 years of CRM leadership in luxury/premium retail, managing programs across multiple regions and markets
Expertise in GoHighLevel, HubSpot, Zoho, Klaviyo, Mailchimp, ActiveCampaign, with advanced clienteling and loyalty strategy design
Proficient in customer segmentation, journey mapping, and advanced analytics to drive repeat engagement and lifetime value
Business intelligence and reporting: Power BI, Google Data Studio, Looker, Qlik, advanced SQL; actionable data storytelling for both operational and executive stakeholders
Data analysis: sales forecasting, regression, attribution modeling, and category/brand merchandising analytics
Full-scope digital marketing: technical/content/local/eCommerce SEO, Google Tag Manager, Google Analytics 4, SEMrush, Ahrefs, Moz
Digital innovation: A/B testing, conversion rate optimization, piloting new martech and personalization platforms (incl. Salesforce Commerce Cloud and emerging AI tools)

UX/UI design (Figma, Adobe XD), CMS (WordPress, Shopify, Magento, Webflow), HTML5, CSS3, JavaScript, responsive development & PHP programming
Expertise in optimizing holistic customer journeys, mobile-first e-commerce, and ensuring seamless touchpoints across online and offline channels
Hands-on campaign and content management for site merchandising, product launches, and digital storytelling
Creator of several software, aimed to improve control metrics, content creation, analysis, etc.

Cross-functional project leadership for CRM and digital transformation across multiple markets
Highly organized, detail-oriented, and proactive, adept at complex project rollouts and multi-team coordination
Strong written and verbal communication for multicultural and executive audiences
Team mentoring: developing junior staff in CRM, analytics, web, and luxury retail operations
Degree in engineering, plus ongoing development in digital, analytics, and operational strategy

Previous career in logistics and production planning in the luxury fashion sector (prior to marketing and digital roles)
Managed end-to-end production scheduling, supporting new collection launches, critical path planning, and perennial & seasonal supply chain execution
Inventory forecasting, demand planning, raw material sourcing, and supply chain coordination with European and international vendors
Cost tracking, lean inventory strategies, and process optimization for reduced waste and efficient high-value product flow
Liaison between design, technical, manufacturing, and commercial teams, ensuring quality assurance and timely launches
Direct experience with ERP and production management systems used by leading fashion houses (AS400)
Deep knowledge of compliance, import/export, warehousing, and logistics best practices for luxury apparel and accessories