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Elevate Marketing. Reduce Overhead.

Expert marketing leadership when you need it—without the full-time commitment.

Strategic Planning and Execution

I help craft and implement a marketing strategy that aligns with your business goals—focusing on what drives real growth and measurable outcomes. From high-level planning to hands-on execution, I ensure your marketing efforts have purpose and impact..

Flexible, Part-Time Expertise

You get executive-level marketing leadership without the full-time cost. I work on a flexible schedule that fits your needs—whether that’s a few hours a week, monthly oversight, or project-based support.

Team Development and Resource Management

I support and mentor your internal marketing team while optimizing performance. I also manage outside vendors and streamline your resources so your marketing runs more efficiently and effectively.

About Claudio Barbieri

Your Trusted Partner in Business Growth

  • Wide-ranging expertise from working with hundreds of brands and campaigns.

  • Ability to spot growth opportunities and threats quickly—saving you time and money.

  • Deep vendor and platform relationships that unlock better resources and pricing.

  • Experience leading teams through major digital transformations and rapid scaling.

  • Proven frameworks for measuring success and optimizing for ROI.

  • Creative solutions drawn from years of problem-solving across many industries.

  • Agility to adapt your marketing fast when market conditions change.

  • Strategic mentorship for your in-house team, elevating skills and confidence.

  • Honest, actionable advice rooted in real-world results—not just theory.

Strategic Digital Marketing | Areas of Expertise

My Service

Search and Visibility Optimization

Specialization in elevating brand presence across search engines, platforms, and diverse international audiences.

Technical and Platform Mastery

Strong foundation in web technologies, performance optimization, and enterprise-level content management systems.

Digital Commerce Growth

Expertise in scaling online businesses and enhancing customer experiences within competitive global markets.

Transformation and Delivery

Proven ability to drive digital change using modern frameworks, agile processes, and collaborative platforms.

Leadership and Team Excellence

Experience in guiding distributed teams, managing projects, and building stakeholder alignment to achieve business outcomes.

Data-Driven Insights

Advanced use of analytics, reporting solutions, and marketing intelligence platforms to inform decision-making and strategy.

Financial Plan

Flexible Pricing for Smart Growth

Get executive-level marketing leadership tailored to your needs—without the full-time cost.

Starter Plan

Minimum 10 hours/week
$ 150 /Hour
  • Investment Plan
  • Support Real
  • Business Consulting
  • Market Research
  • Strategic Consulting

Retainer Plan

20 hours/week
$ 8,000 / Month
  • Investment Plan
  • Support Real
  • Business Consulting
  • Market Research
  • Strategic Consulting
PROMO

Per Project

To Be Determined
$ TBD /Project
  • Investment Plan
  • Support Real
  • Business Consulting
  • Market Research
  • Strategic Consulting

FAQs

How can we help?

Everything You Need to Know About Leveraging Fractional CMO Expertise for Your Business Growth

A Fractional CMO is a part-time senior marketing executive who provides strategic leadership and marketing expertise on a flexible schedule, typically working 1 to 3 days per week to drive business growth without the overhead of a full-time CMO

Unlike a full-time CMO, a Fractional CMO is hired on a contract or retainer basis. They focus on high-impact strategic initiatives and leadership, offering flexibility and cost savings while still acting as a core member of your leadership team

They manage marketing strategy, optimize marketing ROI, oversee internal teams and agencies, build marketing infrastructure, advise on hires, and represent the company to stakeholders—similar to a full-time CMO but tailored to your needs

Engagements typically range from 3-6 months initially, with options to extend on a month-to-month basis depending on business needs and project scope

Startups, mid-size companies undergoing transitions, or businesses lacking senior marketing leadership benefit hugely. Fractional CMOs also add value for firms preparing for growth, mergers, or seeking strategic alignment without the full cost of an executive hire

Rates generally range from $150 to $500 per hour or are set as a monthly retainer. Compared to full-time CMOs, this offers significant cost savings while maintaining executive-level expertise

Fractional CMOs not only strategize but also often roll up their sleeves to oversee and execute campaigns, manage teams, and ensure marketing efforts deliver measurable results

They provide leadership, guidance, and mentoring to develop team capabilities, align marketing with business goals, and manage external vendors to accelerate growth

If you lack senior marketing leadership but need strategic marketing direction, want to improve ROI, are scaling rapidly, or preparing for investment or acquisition, a Fractional CMO can fill that gap effectively

Look for someone with industry experience, a track record of growth leadership, strategic vision, strong communication skills, and the ability to integrate well with your team and culture. Interview candidates on their approach to marketing challenges and team management

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