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July 18, 2025
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Expert marketing leadership when you need it—without the full-time commitment.
I help craft and implement a marketing strategy that aligns with your business goals—focusing on what drives real growth and measurable outcomes. From high-level planning to hands-on execution, I ensure your marketing efforts have purpose and impact..
You get executive-level marketing leadership without the full-time cost. I work on a flexible schedule that fits your needs—whether that’s a few hours a week, monthly oversight, or project-based support.
I support and mentor your internal marketing team while optimizing performance. I also manage outside vendors and streamline your resources so your marketing runs more efficiently and effectively.
The Benefits of Hiring a 17-Year Agency Veteran
Wide-ranging expertise from working with hundreds of brands and campaigns.
Ability to spot growth opportunities and threats quickly—saving you time and money.
Deep vendor and platform relationships that unlock better resources and pricing.
Experience leading teams through major digital transformations and rapid scaling.
Proven frameworks for measuring success and optimizing for ROI.
Creative solutions drawn from years of problem-solving across many industries.
Agility to adapt your marketing fast when market conditions change.
Strategic mentorship for your in-house team, elevating skills and confidence.
Honest, actionable advice rooted in real-world results—not just theory.
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I create customized marketing plans aligned with your business goals, prioritizing high-impact opportunities to drive growth and revenue.
I help define and refine your brand identity and messaging to ensure it resonates clearly with your target audience and differentiates you in the market.
I align your marketing budget with strategic priorities, maximizing ROI by efficiently managing spend across channels and campaigns.
I oversee and coordinate marketing campaigns using your internal teams, freelancers, and agencies to ensure smooth, effective implementation.
I monitor key metrics and KPIs continuously, making data-driven adjustments to improve campaign results and marketing effectiveness.
I guide and mentor your marketing staff to build stronger capabilities, while managing external vendors and ensuring your team operates at peak performance.
Get executive-level marketing leadership tailored to your needs—without the full-time cost.
Everything You Need to Know About Leveraging Fractional CMO Expertise for Your Business Growth
A Fractional CMO is a part-time senior marketing executive who provides strategic leadership and marketing expertise on a flexible schedule, typically working 1 to 3 days per week to drive business growth without the overhead of a full-time CMO
Unlike a full-time CMO, a Fractional CMO is hired on a contract or retainer basis. They focus on high-impact strategic initiatives and leadership, offering flexibility and cost savings while still acting as a core member of your leadership team
They manage marketing strategy, optimize marketing ROI, oversee internal teams and agencies, build marketing infrastructure, advise on hires, and represent the company to stakeholders—similar to a full-time CMO but tailored to your needs
Engagements typically range from 3-6 months initially, with options to extend on a month-to-month basis depending on business needs and project scope
Startups, mid-size companies undergoing transitions, or businesses lacking senior marketing leadership benefit hugely. Fractional CMOs also add value for firms preparing for growth, mergers, or seeking strategic alignment without the full cost of an executive hire
Rates generally range from $100 to $250 per hour or are set as a monthly retainer. Compared to full-time CMOs, this offers significant cost savings while maintaining executive-level expertis
Fractional CMOs not only strategize but also often roll up their sleeves to oversee and execute campaigns, manage teams, and ensure marketing efforts deliver measurable results
They provide leadership, guidance, and mentoring to develop team capabilities, align marketing with business goals, and manage external vendors to accelerate growth
If you lack senior marketing leadership but need strategic marketing direction, want to improve ROI, are scaling rapidly, or preparing for investment or acquisition, a Fractional CMO can fill that gap effectively
Look for someone with industry experience, a track record of growth leadership, strategic vision, strong communication skills, and the ability to integrate well with your team and culture. Interview candidates on their approach to marketing challenges and team management
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Claudio Brabieri is a seasoned Fractional CMO with a strong track record in driving growth, strategy, and brand positioning. He brings flexible, high-impact marketing leadership to businesses looking to scale with clarity and confidence.