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Skills

 

DIGITAL AGENCY FOUNDER & LEADERSHIP (17+ YEARS)

  • I’m the founder and owner of multiple digital marketing and SEO agencies, running my own agency/agencies for over 17 years
  • I handle full-cycle agency operations: business development and new client acquisition, proposal writing and pitching, client relationship and account management, service delivery oversight, staffing/hiring, and vendor/partner management
  • My full-service agency skill set spans SEO (technical, local, content, eCommerce), PPC & paid media (Google Ads, Bing Ads, Meta/Facebook & Instagram Ads, LinkedIn Ads, retargeting/remarketing, programmatic display), paid social strategy, web design & development, content marketing, email/CRM marketing, reputation & review management, and analytics/reporting
  • I manage multi-client portfolios across industries, with a concentration in luxury and premium ground transportation, delivering hands-on strategy and execution alongside team oversight

 

STRATEGIC LEADERSHIP, COMMERCIAL ACUMEN & P&L OWNERSHIP

  • I have a proven record setting and executing multi-year commercial and digital strategies for revenue and profit growth in luxury and premium sectors
  • I handle hands-on P&L management, annual/monthly financial planning, ROI analysis, and collaboration with finance leadership for forecasting and investment optimization
  • I have deep experience driving omnichannel growth and integrating global brand vision with localized execution

 

CRM, DIGITAL MARKETING, AI & ANALYTICS LEADERSHIP

  • I bring over 5 years of CRM leadership in luxury/premium retail, managing programs across multiple regions and markets
  • I’m expert in GoHighLevel, HubSpot, Zoho, Klaviyo, Mailchimp, ActiveCampaign, with advanced clienteling and loyalty strategy design
  • I built my own CRM/software tool for managing website rankings, content, and ads
  • I’m proficient in customer segmentation, journey mapping, and advanced analytics to drive repeat engagement and lifetime value
  • My business intelligence and reporting skills include Power BI, Google Data Studio, Looker, Qlik, and advanced SQL; I turn data into actionable storytelling for both operational and executive stakeholders
  • I handle data analysis including sales forecasting, regression, attribution modeling, and category/brand merchandising analytics
  • I offer full-scope digital marketing: technical/content/local/eCommerce SEO, PPC & paid media, plus AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to drive visibility in AI search and answer engines (ChatGPT, Perplexity, Google AI Overviews); Google Tag Manager, Google Analytics 4, SEMrush, Ahrefs, Moz
  • My AI skills include hands-on daily use of ChatGPT, Claude, Gemini and other LLMs for content generation, prompt engineering, workflow automation, AI-assisted data analysis, and building custom GPTs/agents; I’m an early adopter of generative AI across marketing, CRM, and reporting workflows
  • I drive digital innovation through A/B testing, conversion rate optimization, and piloting new martech, AI, and personalization platforms (incl. Salesforce Commerce Cloud and emerging AI tools)

 

WEB, CX, PROGRAMMING & MOBILE EXPERIENCE

  • I have extensive hands-on experience designing, building, and launching 1,500+ websites across luxury, premium, and multi-market brands
  • I work in UX/UI design (Figma, Adobe XD), CMS (WordPress, Shopify, Magento, Webflow), HTML5, CSS3, JavaScript, responsive development & PHP programming
  • I’m skilled at optimizing holistic customer journeys, mobile-first e-commerce, and ensuring seamless touchpoints across online and offline channels
  • I handle hands-on campaign and content management for site merchandising, product launches, and digital storytelling
  • I’ve created proprietary software and tools for SEO, performance/data analysis, content creation, and control-metrics dashboards, built to scale and streamline marketing, reporting, and web operations

 

PROJECT MANAGEMENT, TEAM LEADERSHIP & COMMUNICATION

  • I lead cross-functional projects for CRM and digital transformation across multiple markets
  • I have experience managing and coordinating cross-world/global teams spanning Europe, the US, and Latin America, aligning distributed teams around shared goals and processes
  • I’m highly organized, detail-oriented, and proactive, adept at complex project rollouts and multi-team coordination
  • I communicate strongly, in writing and verbally, for multicultural and executive audiences
  • I mentor teams, developing junior staff in CRM, analytics, web, and luxury retail operations
  • I hold a Master’s degree in Logistics and a degree in Industrial Engineering, and continue ongoing development in digital, analytics, and operational strategy

 

LOGISTICS & PRODUCTION PLANNING IN LUXURY FASHION

  • My earliest career, prior to founding my digital agency, was in logistics and production planning in the luxury fashion sector
  • I managed end-to-end production scheduling, supporting new collection launches, critical path planning, and perennial & seasonal supply chain execution
  • I handled inventory forecasting, demand planning, raw material sourcing, and supply chain coordination with European and international vendors
  • I drove cost tracking, lean inventory strategies, and process optimization for reduced waste and efficient high-value product flow
  • I served as liaison between design, technical, manufacturing, and commercial teams, ensuring quality assurance and timely launches
  • I have direct experience with ERP and production management systems used by leading fashion houses (AS400)
  • I have deep knowledge of compliance, import/export, warehousing, and logistics best practices for luxury apparel and accessories

 

GLOBAL EXPERIENCE, EDUCATION & LANGUAGES

  • I bring extensive international experience working across cultures and backgrounds, gained from a lifetime spent living and working in different countries and markets — I’m skilled at building bridges between teams, clients, and stakeholders from diverse cultural contexts
  • I’m fluent in Italian and English, and a native Spanish speaker — a language capability and cross-cultural fluency that were a direct driver of my success in high-end fashion in New York
  • I hold a Master’s degree in Logistics and a degree in Industrial Engineering
  • I hold Italian & USA dual citizenship
  • I’m an experienced communicator across European, US, and Latin American markets, skilled in executive-level presentations and cross-functional alignment